Connecting the Posts: Obama’s Use of Gotham
Last year at SXSW I got to see the world premiere of Gary Hustwit’s Documentary “Helvetica”. I was one of the first in line and amazingly stoked to not only see it, but be in the audience with David Carson. My Typeface fetish hit the big screen… at my web Designer’s Disney World.
Recently I wrote a post about the brand of Obama, and how I am very excited to see the practice of nice design being used in a political campaign.
Today I found this fantastic post on the Helvetica Film blog where Gary points out that the font used by the Obama Campaign is Gotham, a typeface originally commissioned by GQ magazine and partially inspired the New York Port Authority signage. There is a clip of Jonathan Hoefler and Tobias Frer-Jones talking about the process that lead to the “font of change” that I am going to feature here for your Typeface enjoyment.
[kml_flashembed movie="http://www.youtube.com/v/Ow6ajKO0XsM" width="425" height="350" wmode="transparent" /]







100 dpi for your letters causing jagged edges in the final product. The more detailed your letters are the more obvious the edges become. When using the font in Illustrator it does work like a charm, but the poor quality of the scan in is amplified when going much larger than 30 points. I recomend using Fontifier when are looking for a way to give a website design a little more of a personal touch. I love it when you see people who take the time to hand draw their own fonts for the web!