Package Design: The Art Of Selling Water

This is a follow-up to my earlier guilty confession that I love to drink overly priced yuppy water. I can not stress that this is a personal struggle I have been dealing with for a long time. It is water. Seventy Percent of the earth is water. The stuff is literally falling from the sky for free yet some marketer and designer has packaged it up and brainwashed me to turn over cold hard cash for it. Some magical force comes over me and I BUY it. And buying it isn’t enough… I almost always am hypnotized to get the most expensive kinds. Flipping genius. Damn you Fiji!

Recovering from my rant I would like to share with you that I found this water while shopping (if you can call skipping around the store making fun of things that are too expensive to buy or too old to be real candidates for president) with Carly at Balduccis. This water is marketed online as being “fashionable” and “portable”. It is said to have been

“inspired by the military canteen, is designed around the principle of portability and utilization of space while maintaining a subtle harmony of form and function. The bottle is useful and fashionable; and the taste of SEI natural spring water is pure and crisp”

Brilliant. For pete’s sake… it is just water, but it  on my desk in spite of my thirst… taunting me with it’s beautiful shape and making me feel unworthy of it’s elegant design. It has been weeks since I actually bought it and still I can not bring myself to  drink it… it is far too lovely to look at 9.4 fl oz = 2 dollars.


  1. — February 22, 2008

  2. — February 22, 2008

  3. — February 22, 2008