Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.”
- Paul Rand Graphis, 1981
Happy Cog posted a link to the most fantastic document; a compilation of Paul Rand quotes assembled by Steven Heller. There are so many nuggets of wisdom, go download it at once!