Last year at SXSW I got to see the world premiere of Gary Hustwit’s Documentary “Helvetica”. I was one of the first in line and amazingly stoked to not only see it, but be in the audience with David Carson. My Typeface fetish hit the big screen… at my web Designer’s Disney World.
Recently I wrote a post about the brand of Obama, and how I am very excited to see the practice of nice design being used in a political campaign.
Today I found this fantastic post on the Helvetica Film blog where Gary points out that the font used by the Obama Campaign is Gotham, a typeface originally commissioned by GQ magazine and partially inspired the New York Port Authority signage. There is a clip of Jonathan Hoefler and Tobias Frer-Jones talking about the process that lead to the “font of change” that I am going to feature here for your Typeface enjoyment.
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