Monthly Archives: February 2007

Politics, Design, and Campaigning on the Web


Every March my friend Keith has a March Madness pool where we all bet on who is going to win what college basketball games. I know nothing about college basketball or sports, yet I consistently win. What is my secret? Rumor has it I bet on the teams that have the nicest design to win. [...]

Killing Brand Loyalists


Brand loyalty can carry a lot of weight when it comes to returning customers. I am hopelessly devoted to several major brands that have won my trust and heart with their fantastic design, products, and welcoming marketing tactics. Apple is an example. This loyalty goes tot eh extreme that I have never owned or even [...]