Brand: Once you go Mac…

I grew up on Macs. I am a member of an all Apple family and currently live in all Mac Household. My first Mac was a Quadra 605 and I have never owned any sort of Windows machine. My family still holds on to a Flower Power (still running) in our attic. In 2002 I started my summer job at an Apple Specialist in Richmond. Back then there weren’t Apple stores, there were Apple Specialists who had on-site (knowledgeable) repair technicians. We used to throw midnight release parties for the new OSs and would rent out a local movie theater to broadcast Mr. Jobs’ keynotes. Some people think this sounds pretty dorky but It was the most fun I have ever had in my life. Everyday I woke up and got to share my passion with the Apple Community. And thats what it was… a community.

2002 at Capitol Mac
(Im not pissed off in this pic, I just didn’t know my picture was being taken at work)

Apple has inspired a culture that extends beyond a brand, it created a community and now that community is becoming mainstream. So was it a revolution? Perhaps it has just made people begin to think different…ly.

Steve Jobs created a community and a lifestyle. What an amazing impact on society!


  1. — January 24, 2008

  2. Samantha

    — January 24, 2008

  3. — January 24, 2008

  4. — January 25, 2008