[kml_flashembed movie="http://www.youtube.com/v/Ahg6qcgoay4" width="425" height="350" wmode="transparent" /]
It’s easy to miss something you’re not looking for. Fantastic ad campaign, excellent message… applicable to design , the web, and life.
The end is the best part! I do a lot of riding in the spring & summer typically on trails but sometimes on the street as well. When driving, I’ll typically proceed with caution when passing cyclists hoping that this will set a influence the traffic behind me.
Lovely. That cracked me up. I missed the bear the first time concentrating on the white team passing the ball.
— March 28, 2008
corey
I just posted this to my bike site as well. I was convinced that the bear was only shown on the 2nd half, couldn’t believe I’d missed it!
I now know to never moonwalk while i’m cycling in my bear outfit.
— March 28, 2008
Nathan Curtis
That’s awesome! And so true. I wish we could get some love for that commercial in the states. As an avid cyclist, I could use some increased awareness of my presence on the 55mph road on who’s shoulder I ride. That said, perhaps my orange Euskatel kit and rig do a bit more to differentiate than the black bear…
Very clever indeed. Very important awareness message and that bear reminded me of the bear in The Pharcyde’s “Drop” music video. Check it out on the stairwell scene.
7 Comments
The end is the best part! I do a lot of riding in the spring & summer typically on trails but sometimes on the street as well. When driving, I’ll typically proceed with caution when passing cyclists hoping that this will set a influence the traffic behind me.
— March 26, 2008
Nice !
Although I’m usually the one being not too careful on the bike :-s
— March 26, 2008
Lovely. That cracked me up. I missed the bear the first time concentrating on the white team passing the ball.
— March 28, 2008
I just posted this to my bike site as well. I was convinced that the bear was only shown on the 2nd half, couldn’t believe I’d missed it!
I now know to never moonwalk while i’m cycling in my bear outfit.
— March 28, 2008
That’s awesome! And so true. I wish we could get some love for that commercial in the states. As an avid cyclist, I could use some increased awareness of my presence on the 55mph road on who’s shoulder I ride. That said, perhaps my orange Euskatel kit and rig do a bit more to differentiate than the black bear…
— March 29, 2008
Very clever indeed. Very important awareness message and that bear reminded me of the bear in The Pharcyde’s “Drop” music video. Check it out on the stairwell scene.
http://youtube.com/watch?v=co3qMdkucM0
Props to Spike Jonze. Out.
— March 29, 2008
I saw the bear. It was not even a real bear! I mean come on!
— April 7, 2008