Mrs. Eaves if you Please

My typeface mood currently is: Mrs. Eaves Petite Caps

If you haven’t noticed, I have a tiny little obsession with Type. Today as I was spending my lunch going through my favorite fonts on the Emigré website a coworker plopped down across from me and asked, “Why do you love fonts so much?”

I can not credit myself with discovering a passion for letter-forms because it was a professor in college who put me through typography boot camp. While i naturally thought i was a bad ass who didn’t need to be schooled in type, Dawn whipped my butt into shape over the course of few semesters. Not only did i develop a respect for type, but i gradually became obsessed with it. The most intriguing aspect of it being that no matter the design project or budget, nice type can improve the quality of the work. Each font has a history and a feel. You can subconsciously bring the audience to a specific place in time just by referencing a typeface that was popular then.

When i was in college i fell in love with Mrs Eaves.

Not only do i adore the expansive design options that Zuzano Licko assures me of with the multiple font variations within the family, but i am attracted to the clever name she has given her Typeface. Looking to revive a classic transitional serif Licko felt drawn to the story of Baskerville, a man whose work was not appreciated until after his death. Mrs. Eaves was Baskerville’s widowed housekeeper who became his mistress and then wife. After Baskerville’s death Mrs. Eaves, like many wives of hard working artist, worked to complete his remaining work.

Was Licko attempting to draw a parallel between the revival of his typeface and the exhausting challenges that faced his wife? Or was she just making a connection to the history of the story behind the typeface? Take a moment to read about it on the Emigré website.

In conclusion Mrs. Eaves is my home girl. i encourage it to be used well and often. Don’t even think about stretching this typeface or i will slap you upside the head. Eloquently balancing between old style and modern, wile squatty and heavy at times, this face brings class back to a classic. Where have YOU used Mrs. Eaves? Let me know.

[techtags: Typography, Zuzana Licko, emigre, Mrs Eaves, Baskerville, fonts, typefaces, typophilia]

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