DC Design Talks From Abi’s perspective

Abi TropeaAbi Tropea
, Belmont Inc

A designer who works primarily in print, Abi has a fantastic knack for screen printing and has a personal admiration of letterpress design.
“So, okay? Here tonight, we have, ah, apple and orange. We all different, but in the end, we all fruit.” (quoted lovingly from My Big Fat Greek Wedding)

Abi Tropea Apple Orange

There seems to be a common misconception that print and web design are vastly different disciplines. I plead guilty to pledging my allegiance to CMYK simply because I have more experince with ink on paper than pixels on screen.

Within the first few minutes of DC Design Talks, I was reminded of how much we have in common. Speaking on web typography, Samantha Warren of Viget Labs talked about the “balance of communication & expression under restraints.” That is the eternal challenge whether the concept is conceived in print, web or space design. Her call to “challenge yourself rather than focus on limitations” is necessary for great work regardless of the medium.

Nathan Curtis of Eight Shapes spoke on creating a component library. A topic I assumed would be irrelevant to my everyday work flow ended up being strangely familiar. Nathan’s advice on building a library parallels the way we build brands. It is collaborative, efficient, allows for open communication and effective implementation.

So apparently we are not so different after all, something I knew but needed to be reminded of. The creative process is the same. It still takes knowing when to follow the rules and when to push the limits. And if all else fails we’ll always have our common love of the grid.