It’s hard to decide on how many pieces to showcase in your web portfolio. As a designer I know there are lots of factors that go into choosing the work you decide to display… versatility, creativity, exciting clients, recent challenges, technical capabilities, and experience. While I had been advised in the print world to limit my work to 10-12 pieces it is incredibly common to find web portfolios that feature 25+ projects. As a web designer it is very tempting to add EVERYTHING one may have done, especially when the web provides an interface that makes it so easy show years of experience in just a few clicks. So how many pieces of work should a web designer include in their online portfolio?

I have asked tons of designers, art directors, and creative professionals for answers and had lots of discussions. While the answer is a matter of opinion, the most impressive response was from Greg Johnston the Senior Vice President and Creative Director of Ogilvy PR’s Creative Studio in Washington DC. Greg is an old school Bad Ass (Matthew Carter style). He knows his stuff, has a pony tail, rocks out, and has played a leading creative role on many big-name accounts that make me drool. I asked Greg to sum up his response for this post because it is the best I have heard yet, not only because he has the experience to back it up, but because he provides solid reasoning.

I just saw someone’s portfolio who had brought a lot of stuff to show. I gave them a break because they were from out of town and wanted to make sure they “didn’t forget anything in case they needed to show me more of their work.” That’s usually a sign for me that someone thinks that all their ideas are good ones.

Editing your own work is probably the hardest thing to do. Your work is like your children––you love them all equally. So you have to really remove yourself from all the special circumstances that lead you to create your ideas. Yeah, like I said, it’s tough.

I believe you should showcase 10-12 samples of your BEST work, regardless of how you got there. That’s all I show after 27 years of creating ideas. (And I believe just because you’ve been doing something for 27 years doesn’t mean you’re good at doing it.) My best work. Some of it I did over 20 years ago, because the ideas still hold up. Some of it I just did last month.

Having looked at hundreds of portfolios––online and offline––I usually can tell after 5-6 pieces if someone is good. I judge their work not only on the quality, but their ability to know the difference between really good work and stuff that’s just OK. You don’t need to show everything you’ve done since kindergarden. That’s what Mom’s fridge is for.

Be hard on yourself. Be objective. Act like you know nothing at all about what you had to go through to get to that idea. Now you ready to edit your own work.

Which is what you should be doing every time you create ideas.

I want to thank Greg for the time he took to write all of that down, and I hope that advice helps others struggling with making those decisions. I will be taking all of his points into much closer consideration for the redesign (re-align) of this site… that I am working on right now.

There is web stuff happening all over this darn town.
Everywhere I turn there are things going on, happy hours to be had, talks being given… and oh the networking. A few weeks ago it snowed here. If you have ever been in DC when it snows you know its like the world is about to stop. Refresh DC was scheduled to happen that day. If you aren’t familiar Refresh it is:

a community of web designers, developers, and other new media professionals working together to refresh the creative, technical, and professional aspects of their trades in the Washington, DC, area.

The talk that Thursday was on Web Accessibility (a great talk by the way, given by John Croston) and despite the snow and panic, the room was packed. Standing room only. How awesome is that?

The themes of these events are predominantly technical. I like learning about how things work, so I go to a lot of them, but there always seems to be a void on the design end of the spectrum. AIGA and ADCMW hold fantastic events but they are really geared towards print designers. So after a lot of people saying “yeah we should do something for web designers” M. Jackson Wilkinson and Jason Garber did.

On Feb 29 Viget Labs (where I now work… did I mention that they we rock?) is hosting DC Design Talk. It is the first “talk” in a 3 part conference series geared for people who make websites. I am pretty excited about the focus being on design and it is shaping up to be a great event. Already there are a list of speakers that I anticipate learning a lot from.

Viget Labs is a web development and consulting firm who can boast a well known web app such as Squidoo in their projects section. They have four “labs”: strategic consulting, application development, online marketing, and interactive design. A few weeks ago I spent a couple of hours in their very impressive Falls Church office, peaking over the shoulders of their designers and kicking back in their “fishbowl” lounge. They have fun. They innovate. They practice web standards. They design Bad-ass websites. They flourish.

These guys have been on my radar for a while now. Last June their Team Viget site caught my eye on CSS Import with their sexy java-script skills. Upon further investigation I realized… “hey these guys are right around the corner from me”. They have since been featured on galleries all over the web including the Web Designer Wall’s Best of CSS Design 2007. Back in August I literally walked into DC Barcamp and met Rob Soulé a member of the Viget Design team, who then went on to co-lead a fantastic presentation on the “Challenges we face as Designers”. Interested in the team’s enthusiasm and community involvement I added the Four Labs Blog to my RSS reader and followed along from afar.

The concept of a company’s brand has really evolved in the last few years. What used to be considered a logo and a tagline has transformed into a full blown experience. Not only does a strong brand transcend the products and services a company provides, but it amplifies the attitudes and personalities of the individuals creating them. When you walk into Viget not only do they have swank offices that just shout “web 2.0″… there is an indescribable vibe amongst their team. A buzz. A feeling of anticipation and excitement. The word “viget” comes from Princeton University’s motto “Dei sub numine viget” and means be strong or vigorous; thrive, flourish, be active, be effective.

I am very excited to say that this Monday will be my first day as a Web Designer at Viget Labs.