You can still press return to size up the situation , but dying of cholera is much less likely. One of your players may stay behind in Vegas with a cocktail waitress named Starla but no one is going to come down with a case of the measles. Covered wagon? Try a hybrid sedan with a Thule luggage rack. Want to hunt for a bear? Ford the river or take a ferry? No way… how about you enter a snowboarding competition outside of Boulder Colorado.

The Oregon Trail is now the Thule Trail, an online computer game designed by Periscopic to support TDA’s Thule Road Trip advertising campaign. If you are not familiar with Thule they make car racks for anything from kayaks to snowboards. So the challenge here is… make someone want to take a road trip and do outdoorsy stuff… while they are sitting at home hovering over their computer.

The Oregon Trail was popular computer game in the mid to late 80s and rereleased in the early 90s. Asking around almost everyone in my age range (20s) has nearly shrieked with jubilation over the near mention of the game. This demographic would also be those who play extreme sports and have the cash to add a new bicycle rack on top of their SUV. Sprinkle in some post-college humor and relatable road trip scenarios and you have kick-ass rainy Sunday morning entertainment.

From Periscopic’s website:

Developed entirely in Flash, the game makes use of a set of sophisticated XML files to dynamically create a gaming experience that is new each time. Filled with numerous smaller games within the game, players travel over 2000 miles across the USA in search of wacky people, sketchy food and unexpected adventure.

Think you and four friends could spend seven days in a car together? You might want to give this a try first.

I love the idea. A strong concept and humor really carries this design.

I have played the game now 4 times, and damnit… I can’t make it past Vegas. I will probably play it another 3 or 4 times. I am now blogging about it, I will probably e-mail about 5 friends with it.. oh and hell… I will add it to my delicious. BUT where will I compare scores with other competitors… where will I talk back? Wouldn’t it be cool if you could contribute your own personal random scenarios to the game?

This is where some would go on a “web 2.0 is a conversation” rant and ponder the sustainability of this 1.0 interactive marketing tactic on the social web. But I am not. Not because I don’t think it is relevant… its just that my time is better spent right now trying to figure out how to keep Keri from “sticking a small fruit candy up her nostril” around Des Moines and Jim from “rolling around wild flowers and wierding everyone out”. Excuse me I need to make it to the freaking Music Festival on the Thule Trail with a hybrid car-load of modern day slackers.

Want to share Scores? Funny random events from your trip? Feel free to take a screenshot and discuss this game here in the comments. I would love to get this going.

http://www.thuleroadtrip.com/thule_trail/thuleTrail.html

Thanks to Eric for passing this along.

“My clients call me Snoop ’cause my concepts are so high…”

Mad props to Kyle Webster for kick-ass online marketing and self promotion.

In the last few months (what many are referring to as) the DC “Tech” community has really ramped up. I first started seeing it after Barcamp and since then there has been the addition of lots of interesting events in the DC area and even the online formation of the DC Tech Community on Ning.

First off I want to say I hate calling this the “DC Tech Community”. While yes it is sort of “techy” I think it paints the picture of Urkel-esque socially inept nerds who sit around and code all day and then go home and have LAN parties. While there is nothing wrong with that (I do have a few friends that fit that bill.. and I love them to death) the people who show up to these events don’t all really fit that MO. I would prefer to call this community the “We Know our Way around the Web” kids. They are back-end developers, front-end developers, designers, marketers, lovers of social media, twitterers, and business owners. Most of them know there shit and some of them like to act like they do. Everyone shows up to meet new people and they all have one thing in common… they are hungry to learn.

Thats what has me so addicted to many of these events, I love to learn… and there are people willing to teach out there. Everyone has something to offer and these events provide a casual atmosphere to make those connections in.

I have a LOT of print designers ask me how I learned web design (html, CSS, IA, User Experience) and other than the tutorials on the web, a few books and sheer determination I have to give all the credit to my friends. I have friends who were willing to teach me (and thank god for their patience). A lot of times a great first step in learning something new is just meeting the biggest bad-ass out there doing what you want to learn and find out if they are willing to teach you.

So come on… get out there.. there is so much to learn! If you are interested in finding an event to take part in near you try upcoming.org. Some events to check out…

RefreshDC (local and National)
Refresh is a community of web designers, developers, and other new media professionals working together to refresh the creative, technical, and professional aspects of their trades in the Washington, DC, area.

Barcamp (All Over)
an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from participants

NextDC (local and NYC)
Our mission is to connect young people both socially and professionally who have a stake in future of tech and new media in Washington DC.

MashmeetDC (local and National)
A Gathering of those interested in the world of social media.

Web Standards Group (all over)
The Web Standards Group is for web designers & developers who are interested in web standards (HTML, XHTML, XML, CSS, XSLT etc.) and best practices (accessible sites using valid and semantically correct code).

Social Media Club (all Over)
is being organized for the purpose of sharing best practices, establishing ethics and standards, and for promoting media literacy. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share and learn.

Type Directors Club (all over, but mostly NYC)
Love Type? well so do these people.

Art Directors Club (local and Global)
People who love design.. you don’t have to be an “art director”

Did I miss any? Please feel free to add on!