This is an Awareness Test
It’s easy to miss something you’re not looking for. Fantastic ad campaign, excellent message… applicable to design , the web, and life.
It’s easy to miss something you’re not looking for. Fantastic ad campaign, excellent message… applicable to design , the web, and life.
March 26th, 2008 at 9:51 am
The end is the best part! I do a lot of riding in the spring & summer typically on trails but sometimes on the street as well. When driving, I’ll typically proceed with caution when passing cyclists hoping that this will set a influence the traffic behind me.
March 26th, 2008 at 1:18 pm
Nice !
Although I’m usually the one being not too careful on the bike :-s
March 28th, 2008 at 7:14 am
Lovely. That cracked me up. I missed the bear the first time concentrating on the white team passing the ball.
March 28th, 2008 at 9:55 am
I just posted this to my bike site as well. I was convinced that the bear was only shown on the 2nd half, couldn’t believe I’d missed it!
I now know to never moonwalk while i’m cycling in my bear outfit.
March 29th, 2008 at 6:52 am
That’s awesome! And so true. I wish we could get some love for that commercial in the states. As an avid cyclist, I could use some increased awareness of my presence on the 55mph road on who’s shoulder I ride. That said, perhaps my orange Euskatel kit and rig do a bit more to differentiate than the black bear…
March 29th, 2008 at 1:56 pm
Very clever indeed. Very important awareness message and that bear reminded me of the bear in The Pharcyde’s “Drop” music video. Check it out on the stairwell scene.
http://youtube.com/watch?v=co3qMdkucM0
Props to Spike Jonze. Out.
April 7th, 2008 at 6:17 pm
I saw the bear. It was not even a real bear! I mean come on!