Brand: Once you go Mac…
I grew up on Macs. I am a member of an all Apple family and currently live in all Mac Household. My first Mac was a Quadra 605 and I have never owned any sort of Windows machine. My family still holds on to a Flower Power (still running) in our attic. In 2002 I started my summer job at an Apple Specialist in Richmond. Back then there weren’t Apple stores, there were Apple Specialists who had on-site (knowledgeable) repair technicians. We used to throw midnight release parties for the new OSs and would rent out a local movie theater to broadcast Mr. Jobs’ keynotes. Some people think this sounds pretty dorky but It was the most fun I have ever had in my life. Everyday I woke up and got to share my passion with the Apple Community. And thats what it was… a community.
(Im not pissed off in this pic, I just didn’t know my picture was being taken at work)
Apple has inspired a culture that extends beyond a brand, it created a community and now that community is becoming mainstream. So was it a revolution? Perhaps it has just made people begin to think Different…ly.
This trailer got me thinking a little bit about how things have changed since my days working at Capitol Mac.
January 24th, 2008 at 1:27 pm
Heh, I remember Capitol Mac! Rolled in there a few times back when I was in high school at ARGS in Petersburg. Couldn’t help but notice the TiBook, too. Doesn’t the Macbook Air remind you of it?
January 24th, 2008 at 1:41 pm
Ken
It does! Mostly the advertising. 1″ thick, 5.3 pounds, 5 hour battery… back then that was like… wow. I carried that puppy with me everyday to class and i will tell you 5.3 pounds feels pretty darn heavy after a while… and that would be why the MacBook Air impresses me so. Check out an old school ti book Ad that i found
January 24th, 2008 at 3:55 pm
@Samantha
Nice find! That’s the same picture they had on the box (which I still proudly display). Though, the main thing about the Air that reminds me of the Ti is the use of the black keys on silver (in this case aluminum instead of titanium) casing. Not to mention, the fold out ports on the side of the Air remind me of the door enclosed ports on the back of the Ti. Good times!
January 25th, 2008 at 6:22 am
Jebus Sammie, that picture is ANCIENT. We’re talking 2001 there. Kar-Tar and I were running the floor, Jim was on-site all the time, and Joe Butler still owned the whole shebang.
I think the irony here is that while that was my first mac job, since that job, I havent worked for anyone but Apple Specialists. I still say that it beats working!